In recent decades, young entrepreneurs have been dazed by the low barriers to entry into online business markets. Inspired from, once-in-a-lifetime stories like Facebook and Twitter, these ambitious people tend to overlook planning and analysis before they start their own website or online store which is why their ideas of having a successful business result in failure. One of the weaknesses is that they are not skilled web developers and usually outsource the part of creating website, which is, by the way an important part of a successful business venture. Limited in resources, they usually find low experienced programers who overlook a vital aspect of web design – website optimization. Optimization is vital when your goals are obtaining higher traffic coming from major search engines like Google, Bing and Yahoo. That is why it is popularly known as SEO (Search Engine Optimization). So what makes website optimization so important in your internet marketing campaign?
One answer would be that good optimized site helps search engines find it and index it easily. From a web developer point of view, it is vital to complete on-site optimization according to the latest updates and guides from Google or other search engines. URL, h1 tags, meta description and other detail elements need to be defined in order to help Google’s snippet to find your site and list it on a search result page according to the keywords you have included in the same.
Another aspect of what makes website optimization crucial in gathering a solid customer base is exposing yourself on search engines. With solid on-site and off-site optimization, you can increase the rank of your site on certain search results and expose your business more to customers you have targeted. Because people usually stick to the first page on search results, your goal should always be top ten (although this is a difficult task). Even if you ranked on second or third page of search results, you will get higher traffic on your site, which will eventually bring more sales and income through affiliate marketing.
Unless you have a budget that allows paying expensive adwords (Google’s advertising tool) campaigns, you belong to the group of website owners that need to optimize their site on a daily basis to keep up with competition. SEO in recent years has become a major internet marketing tool and plays a leading role in boosting sales for some of the most successful online businesses. And considering how many businesses have made their online presence just confirms that website optimization is a must if you want to make any progress in online marketing.